I was recently asked if I could join an upcoming street art festival with my Tattoo Dictionary -project. Unfortunately I had prior commitments that same weekend, so I had to decline. This Monday one of the organizers asked if I could anyway help them out by designing a logo for the festival. I thought I could give it a shot since she said they liked my work. It was due on Friday so there wasn't really time to make multiple proposals.
I thought I'd start with the name of the festival (Suuri Katutaidetapahtuma, The Big Street Art Event in English) since I kind of like long words. I made a few sketches on paper on how the words should look and how they should be divided into lines. I was aiming for a roundish shape. I made a playful word shape with the lines from some letters continuing into others. The line is of uniform width, so the logo would only represent "street art style" and not try to illustrate it directly.
I sent the preliminary logo in for comments, but one of the organizers said it wasn't really what they were looking for. Which isn't really surprising since they didn't tell me what they were looking for. So they'll go on with something else then. But I was quite happy with this version so I'll share it here.
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